New-Context Media: A Passage from Indifference to Adulation
Nancy Adajania
The discourse on new media art practices in India, such as it is, originates in the transitional period of the early 1990s, when Western curators began to parachute into India, looking for idioms that they could recognise as “cutting-edge”, such as the installation, the performance, and video art. Not finding much evidence of these forms, many of these curators concluded that Indian artists were victims of a time lag, that they were hopelessly out of date and out of touch. Secure in their mainstream Western art-historical narrative, these visitors seemed unable or unwilling to accept that Indian artists had not quite exhausted the possibilities of the painted frame, and were grappling with their own specific issues of pictoriality, narrative, reception, and testimony. For their part, a number of Indian artists were shaken by the suggestion that they were trapped in outmoded forms; they also took note of the retreat of painting in the global context at that time, and became convinced that the two-dimensional frame and its rules of viewership were indeed moribund. At the same time, the early-1990s conjuncture of nascent globalisation and burgeoning religious hyper-nationalism forced these artists to concede that they would have to improvise with a combination of media, beyond the ambit of the painted image, in order to develop a new cultural politic and communicate with a larger audience. They therefore decided that it was time to advance towards more improvisational and interactive forms; although, in fact, their practice has not always adhered to their theory, and they have continued to draw on their graphic and painterly gifts.

Man With Cockerel
It came to me there could be no global history of new media art, and that the history of new media art in any local context is dependent on the technological advances and the politics of communication as they prevail in that locale, a phenomenon for which I coined the term “new-context media”. [1] For instance, video art in India does not have a regional tradition going back to the 1960s and '70s, as it does in industrially advanced nations – where, of course, advanced communications technologies, powered by the needs of the military, espionage, and surveillance concerns of the Cold War military-industrial complex, became available far earlier. Technological advances were far slower in India during the Cold War and the central planning era; the belated arrival and dissemination of video in India during the 1980s ensured that video art could flower in this country only in the 1990s.
The mercurial nature of the emerging technoscape in the 1990s and its associated social matrix influenced artists who chose to work with new media. They began to consider the possibility of replacing the gallery object with the project, and the market with the community. Economic liberalisation changed the look and content of print as well as televisual media. Photocopy machines were already evolving into an everyday medium of data duplication and personal computers were becoming available. The technoscape was dominated by major information technology corporations, but their monopoly was challenged by the new heroes of cyberspace: hackers, copyright defying pirates, exponents of the internet. This marked a radical turn in contemporary Indian art: as against the gallery routine of painting-as-commodity, those aspects of expressive and performance culture which had so far remained excluded were now given play in the new genres of video and performance art. These allowed for a far greater subjectivity, for an interplay between the illusionism of painting and the immediacy of performance, for the problematising of the iconic, for the generation of avatars and morphs, and for the politicisation of the private and the creation of solidarities and environments conducive to re-defining the role of art.
These initiatives used newly available media to insert themselves into situations beyond the existing purview of art practice, thus provoking into being new contexts for art: hence my term, “new-context media”. Significantly, new-context media art is peopled by artists whose education and interests are not restricted to a Fine Arts milieu, but enriched by diverse subcultures. It stands at the intersection between various disciplines, genres, media, audiences, and economies of production, including activist documentary filmmaking, social research, street theatre, satellite TV, philosophy of consciousness, and the internet.

25/75
Khoj (a portable model of transcultural artistic conviviality inherited from the Triangle Arts Workshop, New York, 1982) was able to provide an alternative space to artists to experiment with media other than painting. Most importantly, it liberated artists from the commodity focus of the gallery system; its lively laboratory atmosphere brought Indian cultural producers into close communion with their colleagues from other countries, breaking down the nation-centric self-discourse then in force. Khoj emphasised the importance of process over product: sculptors could work with installations, painters with performance art and the rudiments of video art and public art were put into place here. Again, it was the indefatigable Pooja Sood who became the curator of The Apeejay Media Gallery, the first new media arts space in the country, in early 2000. [2]

Brahma´s Homepage

New kinds of convergences of interest and coalitions of desire have come into being: between the environmental activist and the documentary filmmaker, the photographer and the archivist, the animation specialist and the storyteller. Many of these artists are committed to democratising the resources of this epoch, the same resources that the controllers would like to use for domination: communications and imaging technologies, networks and access codes.

Paradoxically, these ephemeral conversations, beamed as four views/performances on the TV screen, were marked by the stubborn and indelible fault lines of caste, class, religion and gender. This is undoubtedly the liveliest interface between technology, site and community in Indian art: Anand created a situation where the ‘film’ was made instantly, without the presence of a cameraman and editor; here, the participant was also witness-viewer and user. Not only did she stand the genre of classical documentary (the top-down approach to communication) on its head, but she also pierced a hole through the specious claims of the televisual media, which are believed to dole out democracy cheaply through SMS polls and hard-talking TV shows. [3]
Moreover, it is significant that this project took place in Delhi which lacks an active public sphere and the larger non-specialist public that will benefit from the production of such cultural expression? Instead of preaching to the converted, the specialist art audience who live in gated and guarded enclaves, Khirkeeyaan attempted to 'make' an audience? It is almost more important to produce an audience sensitive to radical art, than it is to produce radical art. How radical can an artist get in a vacuum of reception?
The Indian art world sorely lacks a cumulative model of knowledge and expertise. Many of us move from one novelty to another, in many cases even redundantly reinventing the wheel. In a strange way, the new popularity of these art forms will bury them in plain sight. Why do I make this paradoxical statement? While galleries today no longer reject 'new media art', and even include such practices as an extension of patronage, not enough discourse is generated around such questions as the demographics of reception, the politics and ethics of producing such art and the curation of dematerialised art. To paraphrase the radical historian D. D. Kosambi - who informed Indian Communists that Marxism was not a substitute for thought - we would do well to recall that technology cannot be a substitute for criticality.
In the context of new media art, we have made the transition from indifference to uncritical acceptance, even adulation. Now is the time for quiet reflection and healthy skepticism.
Nancy Adjania is a writer, critic and curator based in Mumbai, India
June 26, 2009
Copyright: Goethe-Institut 2009 Any questions about this article? Please write to us!
Notes:
1. Nancy Adajania, ‘From One Crisis to the Next: The Fate of Political Art in India‘, in Shuddhabrata Sengupta, Monica Narula et al eds., Sarai Reader 04: Crisis/Media (Delhi: Centre for the Study of Developing Societies, 2004), pp.86-91. Further, my formulation 'new-context media' should be read in parallel with the term ‘no-context media’, a term coined by me to allude to the experiments in film and photography made in the late 60s and early 70s which lacked a context and nomenclature and which were new media overtures before the designated new media practices of the 1990s. See Nancy Adajania, ‘New Media Overtures before New Media Practice In India’ in Gayatri Sinha ed., Art and Visual Culture in India:1857-2007 (Bombay: Marg, 2009).
2. See Nancy Adajania, ‘A Tale of Two Cities: In Pursuit of Intellectual Capital’ catalogue essay for the exhibition ‘Chalo! India: A New Era of Indian Art’ (Tokyo: Mori Museum, 2008).
3. See Nancy Adajania, ‘Probing the Khojness of Khoj’, in Pooja Sood ed., Ten Years of Khoj (New Delhi: Harper Collins, forthcoming 2009).







