Arts managers got confronted with demands from politics and sponsors alike to grow audiences. But audience development is not the same as audience engagement.
Arts managers were asked to make sure the mix of high and low visual culture got on the agenda. The difference between populism and popularisation got blurred.
Birgit Mandel
Birgit Mandel 1/3 Arts Marketing and Audience Development
Demographic, technological and social transformations change the demands of arts users.
Birgit Mandel 2/3 Arts Marketing and Audience Development
Developing new, diverse audiences requires new, diverse marketing strategies – also product/program policy is not a taboo anymore.
Birgit Mandel 3/3 Arts Marketing and Audience Development
Working with new audiences is offering new chances for change management processes of traditional arts institutions.
Armin Klein
Armin Klein 1/3 Targeting the Audience
Intense visitors, not-at-all visitors, potential visitors: These groups can be divided in two other groups – not-more-visitors and not-yet-visitors.
Armin Klein 2/3 Targeting the Audience
To reach a bigger audience we should not only concentrate on the core benefit but also on others.
Armin Klein 3/3 Targeting the Audience
We can segment our visitors concerning according behavior, but we can segment them also according their different lifestyles.
Ingrid Leonie Severin
Ingrid Leonie Severin 1/3 Rethinking and Rebuilding Audiences
When you rethink your audiences DNA, you build sustainable relationships to the audiences you know and to the audiences you do not know yet.
Ingrid Leonie Severin 2/3 Rethinking and Rebuilding Audiences
Audience-building strategies can be successful when you focus on a larger framework, inclusiveness and creative ways of participation.
Ingrid Leonie Severin 3/3 Rethinking and Rebuilding Audiences
Digital technologies may be helpful in building successfully sustainable audiences – but they also can constitute a limitation to access.
Natasha Ginwala
Natasha Ginwala 1/3 Informal Networks and Cultural Collaboration
Collective work and sharing skillsets in independent cultural organisations.
Natasha Ginwala 2/3 Informal Networks and Cultural Collaboration
Audience development through network-building, interdisciplinary approaches to artistic contexts and active international partnerships in South Asia.
Natasha Ginwala 3/3 Informal Networks and Cultural Collaboration
The increasing role of private patronage in building a cultural landscape.
Ong Keng Sen
Ong Keng Sen 1/3 Creating Worlds - Building 'Public Space'
Jean-Luc Nancy’s worlds creating – agency and engagement.
Ong Keng Sen 2/3 Creating Worlds - Building 'Public Space'
Building ownership by the audiences – Public space as a forum of discussion, rehearsal for action.
Ong Keng Sen 3/3 Creating Worlds - Building 'Public Space'
Engaging the artists, beyond commodification into the space to create “nothing”.
Hilary S. Carty
Hilary S. Carty 1/3 Culture & Communities
How do you define communities?
Hilary S. Carty 2/3 Culture & Communities
The mission and ethos of arts and cultural organizations.
