Industry Talks
Panel, Workshop | This session will explore how strategy, storytelling and brand development contribute to an artist or creative business’s ability to attract opportunities, grow revenue and build lasting commercial value
- Price Free
Panel conversation: Building brands that value — strategy, visibility and commercial success
In today’s creative economy, visibility is no longer just about being seen — it is about building strategic value. For artists, creatives and brands, strong positioning, intentional branding and effective communication are critical drivers of financial growth, audience expansion and long-term sustainability. This session will explore how strategy, storytelling and brand development contribute to an artist or creative business’s ability to attract opportunities, grow revenue and build lasting commercial value. Moving beyond traditional ideas of publicity, the conversation will examine how artists and entrepreneurs can strategically position themselves to unlock partnerships, sponsorships, collaborations and new income streams.
Workshop: Spotify music masterclass: Turning streams into sustainable revenue
As the music industry continues to evolve, streaming has become one of the most important revenue drivers for artists around the world. Since Spotify's launch in Kenya in 2021, local artists have gained greater access to global audiences, new income opportunities and valuable tools that enable them to build sustainable music careers. Today, more Kenyan artists than ever before are earning royalties from listeners across Africa and around the world, demonstrating the growing financial potential of streaming when paired with the right strategy.
This practical masterclass will focus on how artists, managers, producers and independent labels can maximize their earning potential by fully leveraging Spotify's ecosystem. Participants will learn how to use Spotify for Artists to understand audience data, identify growth opportunities, measure campaign performance and make informed creative and business decisions that translate into increased streams, fan engagement and revenue.
In today’s creative economy, visibility is no longer just about being seen — it is about building strategic value. For artists, creatives and brands, strong positioning, intentional branding and effective communication are critical drivers of financial growth, audience expansion and long-term sustainability. This session will explore how strategy, storytelling and brand development contribute to an artist or creative business’s ability to attract opportunities, grow revenue and build lasting commercial value. Moving beyond traditional ideas of publicity, the conversation will examine how artists and entrepreneurs can strategically position themselves to unlock partnerships, sponsorships, collaborations and new income streams.
Workshop: Spotify music masterclass: Turning streams into sustainable revenue
As the music industry continues to evolve, streaming has become one of the most important revenue drivers for artists around the world. Since Spotify's launch in Kenya in 2021, local artists have gained greater access to global audiences, new income opportunities and valuable tools that enable them to build sustainable music careers. Today, more Kenyan artists than ever before are earning royalties from listeners across Africa and around the world, demonstrating the growing financial potential of streaming when paired with the right strategy.
This practical masterclass will focus on how artists, managers, producers and independent labels can maximize their earning potential by fully leveraging Spotify's ecosystem. Participants will learn how to use Spotify for Artists to understand audience data, identify growth opportunities, measure campaign performance and make informed creative and business decisions that translate into increased streams, fan engagement and revenue.