© Goethe-Institut
Language level
A2B1B2
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International Marketing in German Class – Designing a Product Launch
Creative teaching materials for German as a foreign language: learners design a marketing concept for an international food product and reflect on cultural differences.
Characteristics
Language level
Target group
Skill
Description
These teaching materials combine German as a foreign language, intercultural learning and economics: Learners take on the role of marketing teams and plan the introduction of a food product from another country to the German market. They analyse consumer habits, develop slogans, design posters and present their concepts in a gallery walk.
Learning objectives:
Learning objectives:
- expand vocabulary on consumption, advertising and intercultural communication
- reflect on cultural differences in consumer behaviour
- develop a marketing concept for an international product
- practise argumentation and presentation in German
- foster creativity and teamwork
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