Sound Waves – Podcast Training Lab

The Goethe-Institut Johannesburg, the French Institute of South Africa (IFAS), and the South African Podcasters Guild (SAPG) ran the Podcast Training Lab called 'Sound Waves' from the 7th - 11th of July: Podcast Training for Audiovisual Professionals – a unique, in-person training programme aimed at early to mid-career audiovisual creators from South Africa, Lesotho, and Malawi.

Sound Waves – Podcast Training Lab © Goethe-Institut / IFAS

The Soud Waves Podcast Training Lab took place in Johannesburg, South Africa, from 7 to 11 July 2025, the five-day training programme equipped 12 selected participants with the creative and technical skills to harness the power of podcasting for storytelling, advocacy, and community engagement.

The programme, supported by the French Institute in Paris and the German Federal Foreign Office through the French-German Cultural Fund, a joint initiative of the French and German governments promoting cultural cooperation in third countries. It featuree expert facilitators from South Africa, France, and Germany. Participants engagee in a dynamic mix of sound-focused workshops, podcast production training (including scriptwriting, legal and ethical frameworks, and distribution), live recording sessions, studio visits, and public discussions – all designed to foster professional growth and amplify underrepresented voices in the podcasting landscape.
 
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“Sound Waves is a platform for amplifying diverse voices and fostering innovation in storytelling. By equipping cultural professionals with essential tools and knowledge, we are creating opportunities to explore impactful and engaging podcasting in Southern Africa." Nesa Fröhlich, Head of Information Services Sub-Saharan Africa at Goethe-Institut.

“This programme reflects our commitment to supporting cultural professionals across Southern Africa through practical training and regional collaboration. Podcasting offers a flexible, accessible format for telling stories that matter — and Sound Waves is about building the skills and
networks that make that possible.” - Emmanuelle Denavit-Feller, Regional Head of New Media, Film & Television at the French Institute of South Africa.

“Podcasting has the power to inform, entertain, and shift perspectives — but only if we invest in the people behind the mic. Sound Waves is an investment in creators who will bring new narratives to life, and SAPG is honoured to be part of that journey,” says Paulo Dias, Head of Industry Relations, South African Podcasters Guild (www.sapg.co.za)

The training features contributions from international podcasting and audio experts Claire Richard (France), Philip Artelt (Germany), and Dina Elsayed (Germany), alongside leading South African leading podcast experts, including Paulo Dias, and members of the South African Podcasters guild.

Participants

Podcasting Experts Bios

Project Coordinators

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