Industry Talks

We are living in a golden age of storytelling—one where music, fashion, film, and travel no longer exist in silos but are interconnected through the powerful engine of content creation.

For today’s creative, success is no longer defined solely by talent or output, but by the ability to document, package and share one’s story in compelling, culturally resonant ways across multiple platforms. From behind-the-scenes studio sessions and tour diaries, to fashion campaigns, reels, vlogs, and cinematic short films—content is the modern-day currency for visibility, influence, and connection. Creatives across Africa are now building global audiences not just through their core work, but through how they present their identities, their processes, and their unique perspectives online. As a result, content creation has become a cornerstone of brand building—not only for musicians, but for stylists, filmmakers, travel creators and the wider creative community.

In this conversation, we bring together leading creative voices shaping Africa’s digital and cultural narrative to explore how content is redefining African identity, visibility and influence in music and culture. We'll dig into the creative process, the business of content, the role of aesthetics and authenticity, and the opportunities and challenges that come with being a modern-day African storyteller. Whether you're a musician, visual artist, digital creator, or brand, this session is for anyone looking to understand the power of content as a tool for storytelling, self-expression, and cultural impact.

Ann Muli - Actress, Content Creator & TV Host

Ann Muli is a multifaceted content creator, actress, commercial model and TV host whose work effortlessly bridges the worlds of entertainment, fashion and travel. With a magnetic presence and a passion for authentic storytelling, Ann has become a recognizable face across screens, billboards and digital platforms. As an actress, she has delivered standout performances in local films and television productions, including The Chocolate Empire, A Familiar Christmas and Murder Camp on Showmax, as well as the popular telenovela Kasiri on Maisha Magic.

Ann is also a prominent figure in the commercial modeling space, where her versatility and striking presence have led to collaborations with major international and regional brands such as NIVEA, Volkswagen, VISA and Little Cab. Her work in this space continues to challenge norms and redefine representation in African advertising. Beyond the screen and set, Ann is a creative storyteller at heart. She curates engaging content centered around fashion, lifestyle and travel, inviting her audience into her world of discovery and inspiration. Her digital platforms reflect a keen eye for detail, a love for culture, and a genuine connection to her community. Adding to her diverse portfolio, Ann brings her charisma and storytelling skills to the global stage as a TV host on DW’s lifestyle show Afrimaxx. In this role, she explores destinations and lifestyle trends from around the world, including features in partnership with Lonely Planet, bringing rich, immersive experiences to viewers everywhere. With a growing body of work and an ever-expanding creative vision, Ann Muli continues to leave her mark as a bold, inspiring voice in contemporary African media and culture

ENOS OLIK - TV/Film Director and Cinematographer

Enos Olik is the Director of Photography for MTV Shuga Mashariki, where his signature visual storytelling brings the series to life with striking, emotionally resonant cinematography. The celebrated Kenyan filmmaker, cinematographer and educator plays a pivotal role in shaping the show’s visual identity—capturing the energy, emotion and authenticity of Nairobi and Mombasa, where the series was filmed. He is also the founder and CEO of EOP Films, a leading production company specializing in new media, television, film and music videos. With over a decade of experience, Enos has become a driving force in East Africa’s visual landscape, earning recognition for translating complex narratives into compelling visuals that resonate globally. Enos first rose to prominence as a music video director, with iconic projects like Sauti Sol’s “Nishike” and numerous collaborations across Africa. He was ranked 6th on Channel O's Top 10 Africa’s Best Music Video Directors in 2018 and has received multiple awards and nominations across Kenya and the continent, including mentions from MTV Africa, Trace TV and the BET Awards International.

He is a graduate of the Global Cinematography Institute in Los Angeles and trained in advanced colour grading at Colour Training Burbank. His list of acclaimed productions include ‘Anyango and the Ogre’, ‘Crime and Justice’, ‘Supa Modo’, ‘Famous’, and ‘The Christmas Run’. He also mentors emerging talent through masterclasses with Canon and Safaricom Blaze, while championing authentic African storytelling in all his work.

BRIAN BABU - Fashion Stylist & Brand Strategist

Brian Babu is a trailblazing Kenyan fashion stylist, brand strategist and content creator whose work has shaped the visual identity of East Africa’s pop culture and fashion scene. Renowned for his avant-garde yet accessible style, Babu is celebrated for blending bold African aesthetics with modern global trends—crafting distinct looks that are as impactful on stage and screen as they are on social media.

As the founder of Brian Babu Styling, he leads a creative agency that specializes in fashion styling, brand storytelling, and visual direction across music, film, advertising, and editorial platforms. His deep understanding of visual branding has made him a sought-after brand consultant and strategist, helping public figures, celebrities, and corporate clients develop signature styles and cohesive content across digital campaigns, product launches, and high-profile appearances. His impressive portfolio includes styling for major names like Sauti Sol, Janet Mbugua, Diamond Platnumz, Mr. Eazi, and Cindy Sanyu, and leading campaigns for top brands such as Netflix, Monkey Shoulder, Rituals Cosmetics, Tecno, Oppo, and Safaricom. He’s also collaborated with designers across Africa, including a standout 2022 capsule collection with Rwandese designer Muyishime for Tusker Malt. As a content creator, Babu merges fashion and storytelling—producing captivating visuals that highlight African creativity and elevate local narratives. His creative direction has featured in music videos, ad campaigns, digital fashion editorials, and red carpet moments that have made waves across the continent.

From his early days as a stylist on Coke Studio Africa to his recent work with Netflix’s Family Vacation, Country Queen, and Tusker’s 100-year celebrations, Babu has consistently pushed boundaries and shaped Kenya’s fashion identity on a continental scale. His accolades include being named Africa’s Stylist of the Year (Abryanz Style & Fashion Awards, 2018), East Africa’s Stylist of the Year (2016), and Kenya Fashion Awards’ Stylist of the Year (2016).