Cultural Management Academy

EUNIC – EU National Institutes for Culture – in partnership with the European Capitals of Culture 2023: Timișoara (Romania), Elefsina/Eleusis (Greece), and Veszprém-Balaton (Hungary) is pleased to announce an Open Call for participation in the 7th Cultural Management Academy programme.

CMA  is a professional programme designed to improve capacity building and to support the cultural operators in the region to develop an environment of sustainability in the cultural field, encouraging the resilience of the sector by supporting the development of co-created transversal and transnational projects.

CMA 2022 quad © Goethe-Institut

Thematic focus 2023

Continuity and transformation of cultural practices beyond the European Capital of Culture year - Resource awareness and networked-creativity as Legacy generators

For some organizations, the year of the Cultural Capital is a booster; for others it marks the end of consistent and ample projects and events. However, both can look at 2023 as a transformative moment for their managerial actions if reflection and learning occur

Cultural practices are one of the legacies of the ECoC contexts. Events, projects and discourses moulded how we understand and experience the arts and culture, but also shaped organizations, professionals, connections and audiences. The results appear not only in the public sphere but also in the relationships between people and innovative ways of strengthening the development of know-how abilities in the cultural field.

To provide continuity, we will have to make these practices and results visible, by acknowledging and raising awareness about them and the process that leads to their creation and development. Then, we need to build further through strategic action, focused on sustainability and network consolidation. The group of operators that is driving the cultural programme is flaring with activity. The engine is contained in individuals and organizations, and not in the extra-funding available - that would not be able to create anything by itself. 

Efforts of building practices in audience development, accessibility, generation of revenue, encouragement of diversity and dialogue developed during the preparation years become impactful activities, often through trial and error and sustained effort. These struggles came as a decanting process and with some impossible-to-ignore costs - resources invested, not only material, but also personal and psychological, which are extracted from the people powering the scene. In this sense, one needs to ask: what kind of practices are worth sustaining and how? 

The methods and tools of cultural management practices need to be conceptualized in order to be understood, shared and learned. By mapping those practices which together yield positive social and civic resources of those involved and simultaneously don't exhaust them, we can compare and confront different approaches to cultural management. Resourcefulness and innovation fuel a long road ahead, which can become much broader if traveled creatively. But can this be a substitute for ultra-funding? If yes, how?

There is an attempt to capitalize on the momentum through the commercialization of culture, where audience development begins to be understood as better marketing. At the same time, political and administrative drivers often bend the programme towards large cultural institutions or elite private players. Also, artistic and innovative nests of practitioners, or nomadic opportunists are hunting down funding to secure their success. In this context, cultural management seems to function mostly as a pragmatic implementation function, an instrument on all sides. It struggles to obtain the desired impact and change promised by the ECoC in more cultural, civic and social areas.

In this year's edition of the CMA, we aim to explore different types of practices and their support for creation, their sustainability and their ability to self-perpetuate with the prospect of diminished funding, after the Title year, but with continued dialogue, learning, and network design. We are looking for existing communities of sustainable practices and networks that develop such approaches and focus on working with them on these subjects. In addition, we plan on asking the following questions:
  • What is common between the ECOCs in terms of sustainability?
  • How to generate alternative funding and material / human capabilities?
  • How to connect networks? Who knows who… and what is, really, a partnership?
  • What are the ECOCs introducing for community engagement and participatory process?
  • How to sustain and develop decentralized cultural practices that proved optimal in terms of results and resources, and are developed by small local and independent operators, after ECOC?

Participants will be encouraged to reflect on their own practice and refer to other existing practices in the ECoC cities to have a critical approach and to identify strategies, methods, tools and resources that can be sustained via innovative cultural management practices, whatever future context might be. 

CMA 2023 offers the opportunity to learn from international trainers and develop new skills, to share ideas that will contribute to the development of the cultural sector through a continuous process of reflection on the ECoC journey and the road ahead.


CMA  is a professional programme designed to improve capacity building and to support the cultural operators in the region to develop an environment of sustainability in the cultural field, encouraging the resilience of the sector by supporting the development of co-created transversal and transnational projects. Furthermore, the programme generates cross-sectorial innovation, connecting culture with a heterogenous landscape of related fields like creative industries, digital technologies, humanities, sciences etc. CMA will focus on bringing together cultural operators from the independent and public sector in order to find the best solutions for sustainability of the cultural field.  

The programme follows the guidelines established by the Cultural Management Academy (CMA) in the previous six regional editions, this time focusing on the ECoCs 2023: Timișoara (Romania), Elefsina (Greece) and Veszprém (Hungary). 

Organizers and Partners

CMA 2023 is a project by EUNIC Romania in partnership with EUNIC Greece, EUNIC Hungary and the European Capitals of Culture 2023: Timișoara (Romania), Elefsina/Eleusis (Greece) and Veszprém-Balaton (Hungary)

EUNIC – European Union National Institutes for Culture – is Europe’s network of national cultural institutes and organizations, with 36 members from all EU Member States and associate countries.
Other partners of the project:  The project is part of the National Cultural Programme "Timisoara - European Capital of Culture in 2023" and is funded by the European Echoes programme, run by the Timisoara City Project Centre, with funds allocated from the state budget, through the Ministry of Culture budget.

The programme offers the opportunity to participate in 3 intensive seminars, including lectures, workshops, interactive exercises, collective and individual sessions, and other capacity-building formats dealing with the topic of the CMA 2023. We want to create a platform for exchanging horizontal knowledge and developing ideas. They offer a quality process without the ambition to solve anything or produce an outcome. Each participant, including the organizers and guest lecturers, will teach and learn in a rich environment suitable for knowledge-production while creating a safe space for dialogue and a shared understanding of matters at stake.

The programme is curated by a representative from each ECoC 2023 implementation team:
  1. Angeliki Lampiri / ECoC 2023 Eleusis - is Director of Cultural Training of 2023 Eleusis, joining the team during the bid process for the ECoC title in 2016. She is the project manager of a wide range of projects, designed to build capacities and networking in cultural and local communities, as well as taking care of international relations and participation in European projects.
  2. Krisztina Forro / ECoC 2023 Veszprém-Balaton - is Senior Project Manager at Veszprém-Balaton 2023 (VEB 2023). Her role and tasks are to strengthen outreach and capacity building with long term community development, focusing on the horizontal aims of the ECoC Program by managing family friendly, accessible, and environmentally sustainable program development.
  3. Alex Boca / ECoC 2023 Timișoara - is a curator and a cultural manager from Timișoara, interested in experimental arts, emerging culture and maieutics. He is trained as a philosophical practitioner and as a visual artist with experience in the independent cultural scene before joining the Timișoara European Capital of Culture program.

In 2023, the Academy will be structured for the first time in 3 working sessions, each hosted by a European Capital of Culture in 2023 according to the following timeline: 
  • Session 1: 10-16.07.2023, Timișoara, România 
  • Session 2: 06.-10.09.2023, Veszprém, Hungary
  • Session 3: 11.-15.11.2023, Elefsina, Greece
Selected participants will attend all 3 sessions, and it is essential to be available on the dates listed above. A total of 15 participants will be selected for the CMA 2023: 5 participants from each of the 3 ECoC cities (or the region).

More details on the programme design for each session and invited experts will be published soon. 

To support the capacity building process, the program offers funding possibilities for collaborative projects /cross-border initiatives relevant for the ECoC context, that will provide new and innovative solutions for the cultural sector through CMA funding.  
The aim of the CMA Project Fund is to provide participants with more space to develop new ideas and collaborate with other managers from their and other countries in the region. In this way, the CMA is aiming to establish a capacity-building model based on theory, practice, creativity and collaboration. Over 25 projects have been funded and implemented in the last 6 CMA editions in the project partner countries.  
In 2023, the CMA Project Fund offers the following funding opportunity to participants in the program:   
  • Closed call (December 2023): 3 projects developed during the CMA will be financially supported with 5.000 Euro/ project to be implemented during 2024

If you are from/living and working in one of the ECoC cities or the region and you:
  • work independently, or in a public or private cultural organization    
  • are a cultural operator, a manager, communication person, producer, artist, journalist, critic or you are involved in local cultural activities 
  • want to build your own and your organization's capacity
  • want to reflect upon and share practices developed during the ECOC and their legacy together with other cultural operators from the other ECOCs
  • are curious about changes in the world, solution oriented in the field and want to change your working environment for the better
  • are currently in the process of rethinking your activity and want to share your perspective and learn from trainers and peers    
  • want to find like-minded people and develop new ideas and solutions together   
…then, the CMA is the right place for you! 

The working language of the Academy is English (intermediate level of understanding is sufficient).

The fee for participation in the CMA program is 100 Euro. We require your full-time engagement in the project during the Cultural Management Academy. Full participation in the programme is the only way to receive a certification for the CMA, attested by the University of Bucharest, Faculty of Political Science (ECTS), and to have the opportunity to win funding for your project.  
The participation fee includes:   
  • participation in all CMA activities and access to apply for the CMA Project Fund 
  • accommodation and travel costs from your city of residence to Timișoara (Romania), Elefsina (Greece) and Veszprém (Hungary)
  • breakfast, lunch and coffee breaks during all events (no further per diem is provided) 
  • materials  & access to online learning materials   
  • mentoring during and after the CMA, in the implementation of winning projects

Please submit your application until  11.06.2023.

In order to do this, first register on the Goethe Application Portal (GAP). After creating an account on the GAP, then you will have access to the registration form here.

If you have any questions, please contact us at:

  • Timisoara 2023
  • Elusius 2023
  • Veszprem 2023
  • University of Bucharest

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