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12:30 PM

Transatlantic Music Bridge: the German-American 'Music Embassy'

Panel|German Haus @ SXSW 2026

  • SXSW / Speakeasy Ballroom, Austin TX

German Haus @ SXSW 2026 © German Haus

German Haus @ SXSW 2026 © German Haus

This panel explores the idea behind the Transatlantic Music Bridge, a collaboration between the cities of Dortmund and Oklahoma City. Breaking an artist is an incredibly complex undertaking, even more so outside of their home turf. This project is designed to help artists and creative talents on both sides of the Atlantic to learn, gain experience, and grow artistically to achieve success by performing internationally. Drawn up by business professionals with decades of knowledge of how artists can establish themselves in multiple territories, the concept is also designed to secure the necessary funding to present an artist in a territory outside of their home country for an extended period of time. Join us to find out how the Transatlantic Music Bridge is helping artists build sustainable careers.

Moderation:
Sandra Schwalen, Goethe Institut, Houston

Speakers:
Kai Hennig, Consul General, Consulate General of the Federal Republic of Germany in Houston, Texas
Scott Booker, CEO of Academy of Contemporary Music at UCO
Chris Stemann, Night Mayor, Special Envoy for International Projects, City of Dortmund

Presented by:
City of Dortmund

MORE ABOUT GERMAN HAUS

GERMAN HAUS is a project organized by German Music Export by Initiative Musik, in collaboration with Startup Germany and many other partners. The GERMAN HAUS is funded by the Federal Ministry forEconomic Affairs and Energy through the Division Cultural and Creative Industries.