Joana Breidenbach holds a doctorate in cultural anthropology, is a social entrepreneur, and author of numerous books on the cultural impact of globalization. She is co-founder of betterplace.org, Germany's largest donation platform. In 2010, she founded the betterplace lab, a think and do tank for researching the use of digital technologies for the common good. Joana describes the path to a fluid, competence-based hierarchy in her books New Work needs Inner Work and Die Entfaltete Organisation (both with Bettina Rollow, Vahlen Verlag, 2019 and 2022). She explores the importance of inner work for new forms of leadership and shaping the future, including on innerwork.online. In line with her interest in digital-social innovations, she supports and invests in companies and organizations such as ReDI School, Interface, and DeepL. She is a member of the supervisory board of gut.org gAG and Trivago. In 2021, she founded brafe.space with friends as a network for entrepreneurs and investors.