ethical consumption
New from the front

Some time ago I had a talk with two nice people, namely Federica Tessari, senior editor at "Scomodo" and expert on civil law and social issues, and Stefano Liberti, journalist and writer focusing on the environment and food supply. I tried to clarify the many questions running through my mind. Instead of finding answers, I ended up with more questions than before, but that is precisely the beauty of such conversations.

Ethical consumption?

Both Federica and Stefano buy locally, yet they agree with me that ethical consumption is a Herculean, almost utopian task. At the same time, it is not okay to use this fact as an excuse. "The demand for information on ethical consumption is increasing," says Stefano, who has also written a book about it (Il grande carrello, Laterza). But organic plus awareness do not add up to ethical consumption. There are two battles we still have to fight: one on the purchasing power front (it is no secret that ethical means expensive) and one on the culture front.
© Goethe-Institut Italy | Illustration: Caterina Laneri

Explain that to my grandmother

If I had a little more money in my pocket, I'd be willing to substitute plant-based products for meat. Try veggie burgers, they are really good. The fact is that a pack of two costs three euros. I understand that we urgently need to replace meat with sustainable products, but my grandmother does not do that. Try explaining to her why I bought two burgers made of pressed vegetables that cost forty euros a kilo. There you have it: our culture war. It consists of communicating this urgency to those people who don't always have the cultural prerequisites to be able to understand the situation. Federica is a journalist and she is my age. I asked her how we can engage in a constructive dialogue with the baby boomers (are we really better than them?).

Shades of grey

The difficulty of communication has turned the struggle for the environment into a generational issue. This is not good, because Gen Z is by nature a cynical and politically disillusioned generation (and it is hard to blame them). An important step would be to create an intergenerational platform -- especially in Italy, where the population is greying rapidly and the elderly have all the purchasing power, but at the same time are not familiar with the digital world. This should moreover happen quickly, because time is running out. I know I am saying something extremely banal here, but what can I do if it is true. Climate change is having a devastating impact on biodiversity, the economy and the agricultural sector in Italy (please note that the predicate is “having”, not “will have”).
© Goethe-Institut Italy | Illustration: Caterina Laneri

News from the front

What is to be done? "We have to show the human dimension of the climate crisis alongside the data and tell the story of the people affected. Otherwise, it will not find its way into the public debate," says Federica, and that seems to me a better comment by way of closing than I could write.
 
I talked to Federica and Stefano about a whole range of other issues also: Geopolitics, climate refugees (did you know that by 2050 there will be 300 million such refugees at the current rate and that you could be one of them? Now there’s a source of stress!), and emissions in developing countries.

If I had packed all that into this article however, it would have turned into a paper you would never have read to the end. If you are interested, however, you can listen to the whole conversation at (insert podcast)(in Italian).
"If we can't be good consumers, we can at least be good correspondents from the front. And that is no mean feat!”