Quick access:

Go directly to content (Alt 1) Go directly to first-level navigation (Alt 2)

The rise and fall of a global brand

BlackBerry | Still: Jay Baruchel in Blackberry
© Budgie Films Inc.

Rise and Fall: "BlackBerry" is a Canadian fictional documentary film directed by Matthew Johnson that looks at the genesis of the famous cell phone brand BlackBerry. The film was screened in competition at the Berlinale.

By Morgane Bondu

BlackBerry is a film that is as humorous as it is dramatic, allowing us to learn a lot about the rise and fall of the brand. In my opinion, the film's success lies in the fact that it is easy to watch and understand: the style is similar to the comedy series The Office, which also describes the everyday life of a fictional team of journalists in an open-plan office using a documentary style.

I'd even go so far as to say that at times you feel like you're part of the team involved in the creation of the phone and the events that follow. The characters are touching and endearing and we get a chance to witness their evolution as creators of the BlackBerry, which is super interesting. We experience the crashes and successes, the crises and tears, the congratulations and joys of the team; we are touched by their disputes and connections and by their strength and perseverance. For me, this is a film that can teach us a lot about life, give us lessons and show us that ambition and persistence can take us very far.

You have to know what you want and go for it! The story of the famous canadian brand is explained very clearly and it is easy to follow what is happening. I find it interesting that the film also refers to the beginnings of Apple and how this new brand competes with BlackBerry. In this way, we can better understand the change from one brand to another and the decline of BlackBerry, which gives us a broader view of competition in this fast-moving sector.

I enjoyed this fictional documentary because I was not only able to learn more about the history of BlackBerry and better understand its evolution and decline, but it was also a lot of fun because the movie was shot in a very unique way, making it easy to follow the story. Learning, having fun and feeling the strong emotions of the characters is all a simple and effective movie needs! I recommend this movie to everyone who wants to learn about this part of telecommunications history in a humorous way!