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Cav' Logo© Goethe-Institut Johannesburg

Cav' Creative Economies

Cav’ - ein südafrikanischer, umgangssprachlicher Ausdruck, der gebraucht wird um "verstehe" oder "check das aus" zu sagen.


Cav' Townships

Cav' Townships develops and implements enabling strategies for young creative people in townships. It promotes and supports local cultural and creative hubs, in order to address unemployment and income generation.


The Cav’ Platform contributes to existing efforts in the creative and cultural industry (CCI). Through Forums based on research and a virtual platform, Cav Platform provides a space for dialogue, networking, information and resource sharing. 

The project “Cultural and Creative Industries” is implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and in cooperation with the Goethe-Institut. It improves employment and income opportunities for creative professionals in six partner countries; Lebanon, Jordan, Iraq, Kenya, Senegal, and South Africa and operates mainly in the music, fashion, design and animation sectors. In addition to promoting the development of entrepreneurial, digital, creative and technical skills through training programmes, the project aims to strengthen the framework conditions and the ecosystem of the cultural and creative industries. 


In 2023, the Cav’ Creative Economies project has a particular focus on supporting gender transformation within the Culture and Creative Industries (CCI), as part of the overall strategy of the Global Project CCI being implemented in six countries in the Sub-Saharan Africa (SSA) and Middle East and North Africa (MENA) regions. Thus, the four training programmes being implemented in South Africa under the Cav’ Townships and Cav’ Platform projects are only targeted at women participants. more

Animation Production Pipeline

The animation industry in South Africa has a need to constantly innovate on its pipelines to stay competitive and to reduce the high costs of producing animation products. Thus, the Animation Production Pipeline will focus on training women graduates in innovating within an animation production pipeline.

Digital Intermediaries

The field of digital intermediaries in the African context is poorly defined and most intermediaries are not aware that the work they do can be defined as that of an intermediary. Practitioners operating in the CCIs will identify themselves as producers, curators, distributor, aggregators, or any other support role for creatives.

Future-Proof Monetisation Programme

Given the multiple crises that the world is enduring and many others that may follow, the Future-Proof Monetisation programme provides training on leveraging technology in monetising small creative businesses and building resilient business models.

Drone Divas

Drone Divas is a drone training and internship programme for young township-based women between the ages of 18 and 35. They are trained in drone operation, coding, drone cinematography and entrepreneurship. This is followed by a three-month paid internship programme for at least 10 of the women in creative drone companies.

2020 - 2022



Cav’ Creative Economies is a Goethe-Institut initiative that comprises the two projects Cav’ Platform and Cav’ Township. The programme aims to contribute to the creative and cultural industries in South Africa, through enabling creative organisations and small businesses towards income generation.

Cultural Entrepreneurship Platform © Thabang Radebe

Cav' Entrepreneurship Platform

The Project ‘Cav’ Platform’ aims to contribute to existing efforts by government and civil society organisations to coordinate the CCI through networking and creating possibilities for the visibility of the industry, as well as for the CCI ecosystem to recognise each other and the work the various parts are doing to further develop the industry.

Cultural Economies in Townships Photo: Tim Moolman

Cav' Townships

The Cav' Townships project aims to address youth unemployment and income generation in the creative industry through entrepreneurship. The objective of the project is to develop and then implement formats for the development of professional perspectives in the creative space. The main focus is on supporting the generation of income through entrepreneurship and employment.

VUCA@Goethe Banner © Goethe-Institut Johannesburg

VUCA@Goethe Resilience Programme

The VUCA@Goethe programme is geared towards helping early-stage but seasoned creative, social, and cultural entrepreneurs to build resilient operations during this changing and volatile business environment.