Audience Development

The videos in English and German and are also available with Arabic, English, German and Spanish subtitles.

Chris Dercon

Chris Dercon Goethe-Institut

1/3 Arts managers and the audiences

Arts managers in the past had art and artists as a priority.

Chris Dercon Goethe-Institut

2/3 Arts managers and the audiences

Arts managers got confronted with demands from politics and sponsors alike to grow audiences. But audience development is not the same as audience engagement.

Chris Dercon Goethe-Institut

3/3 Arts managers and the audiences

Arts managers were asked to make sure the mix of high and low visual culture got on the agenda. The difference between populism and popularisation got blurred.

Birgit Mandel

1/3 Arts Marketing and Audience Development

Demographic, technological and social transformations change the demands of arts users.

2/3 Arts Marketing and Audience Development

Developing new, diverse audiences requires new, diverse marketing strategies – also product/program policy is not a taboo anymore.

3/3 Arts Marketing and Audience Development

Working with new audiences is offering new chances for change management processes of traditional arts institutions.

Armin Klein

1/3 Targeting the Audience

Intense visitors, not-at-all visitors, potential visitors: These groups can be divided in two other groups – not-more-visitors and not-yet-visitors.

2/3 Targeting the Audience

To reach a bigger audience we should not only concentrate on the core benefit but also on others.

3/3 Targeting the Audience

We can segment our visitors concerning according behavior, but we can segment them also according their different lifestyles.

Ingrid Leonie Severin

1/3 Rethinking and Rebuilding Audiences

When you rethink your audiences DNA, you build sustainable relationships to the audiences you know and to the audiences you do not know yet.

2/3 Rethinking and Rebuilding Audiences

Audience-building strategies can be successful when you focus on a larger framework, inclusiveness and creative ways of participation.

3/3 Rethinking and Rebuilding Audiences

Digital technologies may be helpful in building successfully sustainable audiences – but they also can constitute a limitation to access.

Natasha Ginwala

1/3 Informal Networks and Cultural Collaboration

Collective work and sharing skillsets in independent cultural organisations.

2/3 Informal Networks and Cultural Collaboration

Audience development through network-building, interdisciplinary approaches to artistic contexts and active international partnerships in South Asia.

3/3 Informal Networks and Cultural Collaboration

The increasing role of private patronage in building a cultural landscape.

Ong Keng Sen

1/3 Creating Worlds - Building 'Public Space'

Jean-Luc Nancy’s worlds creating – agency and engagement.

2/3 Creating Worlds - Building 'Public Space'

Building ownership by the audiences – Public space as a forum of discussion, rehearsal for action.

3/3 Creating Worlds - Building 'Public Space'

Engaging the artists, beyond commodification into the space to create “nothing”.

Hilary S. Carty

1/3 Culture & Communities

How do you define communities?

2/3 Culture & Communities

The mission and ethos of arts and cultural organizations.

3/3 Culture & Communities

Overcoming cultural barriers.