Behind the Scenes of Eurovision Selections
Job Shadowing in Practice: Comparing Festival Production Models in Croatia, Serbia and Montenegro
By Antonela Martinovic
During my mobility, I visited Croatian Radio and Television (HRT) during Dora and Radio and Television of Serbia (RTS) during Pesma za Evroviziju (PZE). The two visits were closely aligned in timing — Dora took place on 12, 13 and 15 February, while PZE was held on 24, 26 and 28 February — which allowed for a continuous observation and direct comparison of production models and organisational approaches.
During the stay in Zagreb, the entire festival was held in Studio Anton Marti, named after Anton Marti, one of the pioneers of Croatian television. As a small but memorable detail, the similarity between his name and my name added a subtle personal note to the visit.
One of the most valuable aspects of the experience was observing the differences in organisational approaches between the two broadcasters. While some segments reflected a highly structured and precise workflow, others allowed for more flexibility and creative adaptation. Rather than approaching this with the intention of directly replicating existing models, the focus was on recognising practices that could be realistically adapted to RTCG’s operational environment.
The knowledge gained during this mobility directly contributes to the further development of Montesong. It not only confirmed that the current strategic direction within RTCG is well-founded but also helped identify areas where improvements can be made. In particular, this includes clearer structuring of rehearsal processes, more efficient internal coordination, and enhanced communication with performers, all of which can be applied in future project development.
Another important outcome of the visit is the establishment of professional contacts with colleagues from HRT and RTS. These connections have already facilitated easier communication and create a solid basis for potential future collaboration, both within festival production and across other editorial and production activities.
As part of the visit, I also met with representatives of SOKOJ, where I gained a better understanding of their organisational structure and rights management practices. Following my return to Montenegro, I attended a joint conference organised by PAM, SOKOJ and ZAMP on the topic “Digital music services – protection of music copyright on digital platforms”. This provided additional context and continuity, further strengthening my understanding of this field, in line with the planned training within the grant in cooperation with Videomite.
I would like to express my gratitude to the Goethe-Institut for enabling this opportunity and supporting such a meaningful professional exchange.
Funded by the European Union, the Innovation. Media. Minds Program: Support to Public Service Journalism in the Western Balkans, is managed by the Goethe-Institut on behalf of the European Commission and in collaboration with its implementing partner DW Akademie. The contents of this article are the sole responsibility of the author and do not necessarily reflect the views of the European Union.