International Mobility for Stronger Public Media: Journalism, Content, and HR Transformation

Lejla Babovic during her mobility activity © Lejla Babovic

Strengthening European Public Media Through Mobility, Innovation, and Collaboration

By Lejla Babovic, BHRT

This month (April 2026), I had the opportunity to take the first part in a professional mobility program that led me to Slovenia and Croatia, to their public broadcasters. I wanted to learn how their HRM departments are organised. As expected, each PSM offered a unique experience, we are so close but at the same time so far.  

I started in Slovenia, where I spent time at RTV Slovenia in Ljubljana. I had the chance to spend some time and see how their HR Department and International Department are organised, how they are working, what kind of tools they are using and how the workflow is organised. That was very interesting for me as RTV SLO HRM team has 10 people but still they are not organised as a modern HRM. They have some very expensive tools, special equipment but still personal data are not digitalised.

Lejla Babovic during her job shadowing at RTV Slovenia © Lejla Babovic

Apart from the regular administration of personnel, the unit deals with the development of policies and legal acts, but not recruitment and selection.

As for HRT, HRM unit is quite new, year and a half. HRT has divided its HRM function into units for Personnel affairs, Human resources and HRT Academia. Personnel affairs employ four people which handle traditional administration i.e. personnel affairs (kadrovski poslovi). On the other hand, Human resources unit addresses more strategic matters concerning people including tasks of analysing the state of human resources, carrying out external and internal competition for jobs, and taking care of professional development needs of the employees. The HR unit employs a total of seven people. HRT Academia employees two people. They also use some very expensive software and system for data analysis.

Lejla Babovic during her job shadowing at HRT © Lejla Babovic

Funded by the European Union, the Innovation. Media. Minds Program: Support to Public Service Journalism in the Western Balkans, is managed by the Goethe-Institut on behalf of the European Commission and in collaboration with its implementing partner DW Akademie. The contents of this article are the sole responsibility of the author and do not necessarily reflect the views of the European Union.