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Ireland

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5:00 PM-7:00 PM

Digital Materiality - Art on chain

Online-Masterclass|Masterclass about blockchain and its influence on the art world

  • Online

  • English
  • No registration required.
  • Part of series: ART MEETS TECH
Link to the Event

Art meets Tech Blau Gelb Vogel Design: © Suzana Carneiro / Goethe-Institut

Banner blu giallo Narrative uccello Design: © Suzana Carneiro / Goethe-Institut

On 25 November at 5 p.m. (Lisbon time, 6 p.m. CET), the final session of Art meets Tech will take place, in which blockchain and its influence on the art world will be scientifically examined from a sociological perspective.
In this masterclass, cultural scientist Diana Kral will show how materiality, value and intellectual property can be transformed in artistic terms through blockchain.

After an introduction to the world of Web3 using simple examples, participants will learn about blockchain as an artistic medium and tool.

An artistic project on Plantoids and creative tokens will be examined and used to discuss the extent to which the concepts and values of Web3 may have existed before their time but were implemented in other ways. What new opportunities does blockchain offer artists, how can art be democratised, and how can this technology also contribute to gender equality?

This masterclass is aimed at artists, curators, researchers, and anyone interested in art, new technologies, and their impact on social and artistic change. No prior knowledge of blockchain is necessary.
The Art Meets Tech series explores visual arts, music, narrative and craftsmanship, highlighting technologies such as AI, Web3, immersive technologies, digital manufacturing and creative coding. With a focus on online workshops and hybrid formats, the programme offers practical experience, critical discussion and networking within a diverse European community. It invites participants to discover how technology is reshaping art and how art is redefining technology – a dynamic platform for the exchange of ideas and skills.


 

Bio

Diana Kral

Diana Kral is a cultural scientist who studied media studies, Spanish philology and cultural studies in Bonn, Granada, Berlin and Lüneburg. With her doctorate in sociology from the Düsseldorf Art Academy, she works at the interface between digital cultures and art. In her project, she takes a qualitative look at the extent to which blockchain technology can change power relations in the art world. Diana Kral has already presented parts of her project at various national and international conferences. She gained practical experience in the cultural sector at the art magazine Monopol – Magazin für Kunst und Leben, as well as at the Künstlerhaus Bethanien and Kunsthaus Dahlem exhibition venues in Berlin and at the Goethe-Institut Sweden in the field of literature and translation promotion. Diana Kral currently lives in the Netherlands.

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