Understanding AI’s Role in Media Innovation

Stefan Radulovic at the AI conference in Athens © Stefan Radulovic

From Athens to Berlin: A Journey into Europe’s AI Ecosystem

By Stefan Radulovic, RTV

Participating at The AI Conference in Athens was a valuable opportunity to connect and network with key stakeholders across the AI ecosystem, both in Europe and globally. The conference brought together CEOs and founders behind some of the most relevant tools, software, and systems shaping today’s market.

A particularly meaningful aspect of the event was the presence of representatives from companies such as Coca-Cola, Google, Wix, AI Made Simple, Happy Online, Social Active, Oriiion.AI, and Unreasonable, among others. From a networking perspective, I had the opportunity to engage in insightful discussions on advanced systems and tools in areas such as chatbot agents, live translation and transcription, video generation, and AI education in complex systems.

Stefan Radulovic at the AI conference in Athens © Stefan Radulovic

This experience laid a strong foundation for potential future collaboration between public service media and the private sector — an increasingly important partnership in today’s rapidly evolving technological landscape. This visit marked the conclusion of the first phase of my individual grant within Innovation. Media. Minds. program. The final stage will include attending The Rise of AI Conference in Berlin this May, which will complete my work and research in the field of artificial intelligence within individual grant.

Funded by the European Union, the Innovation. Media. Minds Program: Support to Public Service Journalism in the Western Balkans, is managed by the Goethe-Institut on behalf of the European Commission and in collaboration with its implementing partner DW Akademie. The contents of this story are the sole responsibility of the author and do not necessarily reflect the views of the European Union.