Fostering Media Cooperation and Innovation Through International Exchange

By Rialda Ocuz, BHRT

During my IMM mobility experience, I had the opportunity to gain insight into different aspects of public media service operations, contemporary television production and international cooperation, while also strengthening my technical and professional skills.

One of the key parts of my mobility was a visit to Radio Television of Vojvodina (RTV), where I learned about its organisational structure, news production processes and television programme development. I was particularly interested in RTV’s multilingual broadcasting model and the way different language services coordinate their work and share technical and studio facilities.

During my stay in Belgrade, I also visited Radio Television of Serbia (RTS), where I was introduced primarily to the work of the International Department. I gained insight into its organisation, communication and cooperation with international partners, as well as processes related to the exchange of information and programme content. Exchanging experiences with colleagues provided me with a valuable perspective on the importance of international cooperation for the work of a public media service.

Another important part of the mobility was an individual, advanced one-to-one training in video editing, with a focus on Adobe Premiere Pro and Adobe After Effects. Through practical and intensive work, I further developed my skills in video editing, material organisation and processing, as well as working with sound, graphics and animation. This individual approach allowed me to focus on specific challenges and techniques that I can apply in my daily work, while further improving the quality and efficiency of my television production work.
  As part of the mobility, I also attended ViennaUP in Vienna, an international event focused on innovation, technology, entrepreneurship and connecting professionals from different sectors. Participating in the event allowed me to explore new ideas and trends, exchange experiences and establish new professional contacts, particularly in the context of applying new technologies and innovative solutions in the creative industries and media. In addition to professional development, the mobility also created concrete opportunities for future cooperation between public broadcasters. During my visit to RTV, we discussed the exchange of news and programme content, and a preliminary agreement on future cooperation was reached. The implementation of this cooperation is expected following approval by the relevant institutions.

Overall, this experience allowed me to look at my existing knowledge from a new perspective, acquire new production and technical skills, and learn about different approaches to media work. I learned that professional development is not only about acquiring new knowledge, but also about being open to the experiences of others, new technologies and different ways of working, and turning them into practical ideas and solutions.

The most important lesson I am taking with me is that every new experience gains its true value when we are able to apply what we have learned in our own work – to create better content, improve production quality and open new opportunities for cooperation.

For me, this mobility was therefore not simply an opportunity to see how other media organisations work, but an opportunity to apply the knowledge and experience I gained in my own work, share it with my colleagues and contribute to the exchange of knowledge and new ideas within BHRT.

Funded by the European Union, the Innovation. Media. Minds Program: Support to Public Service Journalism in the Western Balkans, is managed by the Goethe-Institut on behalf of the European Commission and in collaboration with its implementing partner DW Akademie. The contents of this story are the sole responsibility of the author and do not necessarily reflect the views of the European Union.