Making Family and Youth Issues Visible Through Media

By Association Roditelji / Parents

The project “O svijesti – Regional Stories on Parenting and Family Support” creates space for open, informed and accessible conversations about the challenges faced by parents, children, young people and families today.

Through a series of podcast episodes and short-form video content, the project addresses topics ranging from contemporary parenting and early childhood development to education, mental health, peer violence, child safety in the digital environment, relationships, social pressures and the challenges faced by young people.

The conversations bring together psychologists, educators, researchers and other professionals, but also personal experiences and perspectives that are often missing from mainstream public debate. Rather than presenting idealised solutions, the series explores real-life dilemmas and encourages audiences to question established patterns and engage in more open conversations about family life, childhood and growing up.

Content is distributed through YouTube, Spotify, Instagram and TikTok, allowing the project to reach audiences through different formats and platforms. The project has also expanded beyond digital platforms, with episodes of the O svijesti series being broadcast on RTCG 2, the Second Programme of Montenegro’s public service broadcaster. This has further extended the reach of the conversations and brought project-supported content to a broader television audience.

By making relevant and often overlooked topics more visible and accessible, the project contributes to more constructive media narratives around parenting, children, young people and family support, while creating space for dialogue rather than judgement.
  Funded by the European Union, the Innovation. Media. Minds Program: Support to Public Service Journalism in the Western Balkans, is managed by the Goethe-Institut on behalf of the European Commission and in collaboration with its implementing partner DW Akademie. The contents of this story are the sole responsibility of the author and do not necessarily reflect the views of the European Union.