Cultural Management Academy 2019 ©Goethe-Institut Thessaloniki

Mi, 24.04.2019 -
So, 02.06.2019

Culture and arts in transition: the digital era

The Goethe-Institutes in Sofia, Bucharest, Thessaloniki and Sarajevo are pleased to announce an open call for participation in the Cultural Management Academy 2019. The CMA this year is dedicated to the topic „Culture and arts in transition: the digital era“ and will explore new technologies and their impact and use in the management of cultural institutions and cultural projects. The Academy offers participation in the CMA Network Meeting & Idea Camp taking place in July in Plovdiv - European Capital of Culture, and in an intensive one-week seminar, taking place in autumn 2019 in the country of origin/residence of participants. In order to support the capacity building process, the CMA offers possibilities for start-up funding of new collaborative projects through the CMA Fund.
About the CMA
The Cultural Management Academy is a post-graduate program for cultural management aiming at capacity building and stimulating exchange and collaboration in the Balkans and South-Eastern Europe. It was founded in 2015 in Sofia and throughout the years it has developed into an international program run by the Goethe-Institutes in Sofia, Bucharest, Thessaloniki and Sarajevo. The network of the CMA already includes almost 200 cultural managers from Bulgaria, Romania, Moldova, Greece, Bosnia and Herzegovina.
Every year the CMA offers intensive local seminars (including lectures, workshops and trainings with local and international professionals), a networking meeting of all current participants in Sofia, funding possibilities for new projects and various other networking and collaboration opportunities.
Partners: EUNIC Global Office, local EUNIC clusters in Bulgaria, Romania, Greece and Bosnia and Herzegovina, the City of Sofia, Sofia Development Associaton, Plovdiv - European Capital of Culture 2019, Colectiv A Association, University of Bucharest
Thematic focus 2019
In 2019 the CMA is dedicated to the topic „Culture and arts in transition: the digital era“. Through lecturers, workshops, discussions and presentations participants will explore the various notions of new technologies and digital systems and their impact on cultural management.
How we position ourselves in the turbulence of the digital change is an issue that frequently arises among cultural managers. Therefore questions like “How does digital technology change our audience's expectations? How do cultural operators prepare for the meeting with digital technologies, virtual or augmented realities? How do they imagine the future of culture and arts in such an environment?” are often asked. It is the cultural managers’ responsibility to anticipate their audience’s needs and to be present in spaces that facilitate this process: virtual networks, virtual spaces of knowledge and communication, etc. More than that, they should create the place for reconciliation between the need for contact in the real, material world and the virtual worlds as networks or communities.
The digital will be investigated not only in its role as content and object of work, but rather as a multifaceted tool for cultural management: from communication and publicity to audience development, from adapting to the ever changing technological landscape to socially engaged approaches and uses of news technologies. The program range will spread to aspects such as copyright, archives, fundraising, cultural industries and more.
It will offer a space for reflection on the cultural manager´s role both in the digital and analogue world of culture.
Format, events and dates
The CMA 2019 offers:
1) Networking meeting and idea camp 3-7 July in Plovdiv, Bulgaria
The CMA 2019 will be officially launched in the European Capital of Culture - Plovdiv. All participants in this year´s edition of the CMA will gather to network and reflect on the topics of „Culture and arts in transition: the digital era“, „European capitals of culture in the region of South-East Europe“ and „International collaboration and role of the EUNIC clusters“. The program design, developed by Yanina Taneva and Ideas Factory (Sofia), will encourage sharing, collaboration and exchange and will create a space for developing new project ideas.
2. Local seminars
In each city there will be a local 1-week seminar for the participants from the respective country. The seminars will include lectures, workshops, trainings and other capacity building formats dealing with the topic of the CMA in 2019 - „Culture and arts in transition: the digital era“. The program of the seminars is curated by local professionals and will build upon the specifics and challenges of the local cultural scene. The trainers in the seminars will be local and international professionals from the field of cultural management.
Sofia – 2-6 October, 2019
Bucharest – 16-20 September, 2019
Thessaloniki – 30 October - 3 November
Sarajevo – tba
3. Funding possibilities
The CMA Project Fund was established in 2017 as continuation of the capacity building process of the CMA. Its aim is to provide participants with more space to develop new ideas and collaborate with other managers from their and other countries in the region. In this way the CMA is aiming to establish a capacity building model based on theory, practice, creativity and collaboration.
In 2019 the CMA Project Fund offers the following funding opportunities to participants in the CMA:
Closed call 1 (July): Up to 5 of the projects developed at the Networking meeting in Plovdiv will be provided up to 5000 euro.
Closed call 2 (September-October): After the local seminars in the autumn of 2019 the CMA provides further possibilities for micro funding (up to 500 euro) for small projects/events, mobility etc. 

4. Networking
Networking is a fundamental element of the CMA. For its five editions, it has established a network that consists of nearly 200 cultural managers from Bulgaria, Romania, Greece and Bosnia and Herzegovina, as well as 50 established professionals from these countries, Germany, UK, France, Poland, Czech Republic, Austria and Spain who have taken part as trainers and speakers.
Participation in the CMA offers access to this growing network, support, mentoring and more. A special emphasis will be put on international collaboration and the collaboration of cultural managers from institutions and NGOs with the European cultural institutes from the EUNIC clusters.
Who is the CMA for?
If you…
are a cultural manager with min. 2 years of experience
work independently, at a public institution or for a private organisation
if you want to build your own and your organisation´s capacity
are passionate about culture
want to change your working environment for good
find same-minded people from various genres and fields
 want to develop new ideas and projects together with other managers from Southeast Europe 
…then the CMA is the right place for you!
The working language of the CMA is English. Single workshops/trainings during the local seminars might take place in the official language of the country.
Contribution fee
The fee for participation*** in the CMA is:
Bulgaria – 400 BGN
Romania – 1000 RON
Greece – 200 EUR
Bosnia and Herzegovina – 400 BAM
The participation fee includes:
participation in all CMA 2019 activities and access to apply for the CMA Project Fund
travel costs from your city of residence to Plovdiv for the network meeting
accommodation in Plovdiv for the whole duration of the network meeting
lunch and coffee breaks during all events (no further per diem is provided)
access to online learning materials
mentoring during and after the CMA 

*** The local Goethe-Institutes will consider applications for scholarships, based on the motivation (see application form).

Please, submit your application, including filled out application form (downloard here: Application Form
) and cv until 2th June, 2019 to one of the following emails (depending on your country of origin/residence):

Bulgaria -
Romania –
Greece –
Bosnia and Herzegovina – 

Technical requirements:
applications only in English
subject of the email must be CMA (Name, Surname)
allowed file formats: .doc, .docx, .pdf and images (if you have additional materials)
attachments must not exceed 10 Mb! The server will automatically reject emails with bigger attachments. No download links will be accepted.