1) Strategic Marketing
4th Nov (Wed) + 5th Nov (Thu), 11am – 2pm
Trainer: Ghadir Fareed
Training Agenda
Day 1:
Marketing planning framework
Segmentation, targeting, & positioning
Application & Activity
Day 2:
Integrated Marketing Communications – strategic plan
Integrating offline and online marketing for small businesses
Application & Activity
Workshop objectives:
• Understanding and applying the logical sequences of strategic marketing planning
• Understanding and applying basic concept of segmentation and positioning
• Understanding different types of communication channels and tools of online/offline marketing, and suitable case of using each
• Understanding the concept of integrated marketing communication plan and key steps in developing one
2) Marketing & Media Communication
10th Nov (Tue) + 12th Nov (Thu)
Trainer: Ahmed Esmat
3) Develop your marketing strategy
16th Nov (Mon) + 18th Nov (Wed)
Trainer: Waleed Sadek
Important: The participants are required to attend with their laptops and not their smart phones to be able to carry out the exercises.
Training Agenda
Day 1: Digital Marketing Fundamentals
(online vs. offline, online channels, persona(s), customer journey)
Day 2: Launching & Monitoring Campaigns
(Objectives, different KPIs, tools, analytics)
Workshop Objectives:
Attendees will be:
- Able to differentiate between online and offline marketing
- Identify and use different online marketing channels
- Create Customer personas
- Map out customer journeys
- Define a SMART marketing objective
- Define a KPI that achieves the marketing objective
- Launch an online marketing campaign
- Use tools to measure campaign effectivene
4) Marketing with Focus on Iraq
20th Nov (Fri) + 21st Nov (Sat), 2pm – 5pm
Trainer: Budoor Alobaid
Training Agenda
- marketing and advertising
- digital Marketing
a- developing a soial media strategy
b-Instagram best practices
- Digital content creation
- Digital Campaign Creation
- Tools and methoda to analyse data on social media
Target Group
Startups, Owners of small and medium enterprises, Individuals who want to build their own businesses in Iraq
For more information click
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